Mother of Mascots
I drew a monster for a startup with 500 users. That startup became ClassDojo. That monster became Mojo. I watched him show up in 50 million homes.
I was there when a monster changed a company.
When I designed Mojo for ClassDojo, nobody was thinking about mascots as a growth strategy. He was just a character we loved. Then teachers started dressing up as him for Halloween. Parents recognized him before they recognized the app. Kids knew every monster by name. That's not brand awareness. That's a relationship. And I got to watch it compound for over a decade.
They called me Mother of Monsters.
It started as a joke at ClassDojo. I was the one who kept making more characters, giving them names, insisting they had personalities. The nickname stuck. Then I left and started making mascots for everyone else: healthcare companies, AI tools, security platforms, veterinary apps, edtech, consumer brands. Turns out every company has the same problem ClassDojo had before Mojo. A product people use but don't feel anything about.
A mascot is not a logo with eyes.
It's the thing people screenshot to their group chat. The thing that makes someone stop scrolling. The thing a customer remembers six months after they cancel. I've spent fifteen years learning what makes a character stick, and it's never the illustration. It's the personality, the voice, the way it shows up in the product at the exact right moment. I design characters that do that.