We design mascots.
Or produce the one you already have.
Design
No mascot yet? We dream up a character people fall in love with.
4 weeks · fixed scope
You get the character: who they are, how they look, and everything you need to start using them.
Let's make oneProduce
Already have one? We put them to work everywhere your brand shows up.
ongoing · monthly
We build the strategy, then execute across socials, video, merch, lore, and in-product moments.
Put yours to workHi, I'm Monica. I make characters people fall in love with.
I created and ran the IP at ClassDojo, and the characters are a big part of why a small kids' app grew into a $1.25B brand used in classrooms all over the US.
- $1.25B brand built on a character
- 95% of US K-8 schools
- 100,000 Mojo plushies sold
- 15M kids taught empathy on YouTube