Pookie
for CuriOdyssey
Same Pookie. New life.
The mascot was already there.
He just couldn't do anything.
CuriOdyssey had Pookie in their logo for years. Families recognized him. But he was frozen in a mark, no expressions, no movement, no way to connect with a kid standing in front of an exhibit wondering what to do next.
Meet Pookie.
We pulled him out of the logo and gave him a full range of motion. Same face the museum already knew, now with a body, personality, and the kind of wide-eyed curiosity that makes a five-year-old grab their parent's hand and say "let's go that way." Updated for modern illustration without losing what made him recognizable in the first place.
Pookie is the trail guide
kids actually follow.
He shows up on wayfinding, activity sheets, and exhibit signage throughout the museum. Not as decoration, as a companion. Kids follow Pookie from exhibit to exhibit because he feels like their friend, not the museum's logo. Every visit becomes a Pookie adventure.
We create brand characters and put them to work.
Let's talk